LOUDOUN COUNTY, Va., June 28, 2021 – Today, the Washington Football Team announced the launch of "FAN", the Team's first-ever Fan Ambassador Network. Comprised of a diverse group of 40 Washington Football Team supporters from across the DMV and the country, FAN will serve as the voice of the fanbase as the organization works to reimagine and enhance its gameday experience.
"Especially after last season, it's imperative that we bring our fans back together, and we need to do it in the right way. The creation of the Fan Ambassador Network is a fantastic way for us to bring our passionate fans further into the organization," said Washington Football Team Head Coach Ron Rivera. "I've had the personal pleasure of speaking with several FAN members already, and I love the excitement they have to be part of this group and can't wait to see the positive impact they will have on our gameday experience at FedExField."
Nominated by family, friends, colleagues, and fellow Washington Football Team fans, and selected from more than 1,300 nominations, the Fan Ambassador Network is comprised of seven planning groups:
● Community (7 Members): to help define the team's presence throughout the DMV
● Culinary (5 Members): to share thoughts on in-stadium and tailgate event food and beverage
● Culture (4 Members): to give insights on local art and lifestyle as well as team history
● Entertainment (7 Members): to provide ideas around integrating areas like music, dance, and gaming
● Fashion (4 Members): to discuss opinions on merchandise and new gear
● Family Experience (7 Members): to help create gameday activities that are enjoyable for parents and kids
● Sunday Funday (6 Members): to represent the crowd looking to take advantage of every minute of their weekend while also safely rooting on the team
FAN representatives were selected by a panel led by Vice President, Guest Experience at Washington Football Team, Joey Colby-Begovich and Doug Williams, senior advisor to Washington Football Team president Jason Wright. Each member of FAN was notified of their selection via a recorded message from Coach Ron Rivera. Seven FAN members impressed the team so much that they were chosen to serve as leaders of their respective planning groups and were notified of this honor via a surprise personal call from Coach Rivera over Zoom. These leaders will have the opportunity to work directly with members of the Washington Football Team staff on topics related to their planning group.
The first engagement of the Fan Ambassador Network kicked off with members of the culinary and culture groups serving on the tasting panel for "Flavors of the DMV Showcase" event, in which local DMV businesses competed for a chance to become a FedExField food vendor during the 2021 NFL season. Over the next several months, and throughout the 2021 season, FAN representatives will continue to have opportunities to inform Washington Football Team decisions around the gameday and fan experience through a variety of team activities and events.
